Staff

Kelly Doyle, Administrative Director, joined the WCRC staff in September 2012, bringing more than 25 years of non-profit experience to WCRC. She has worked both as a Program Manager at the Museum of Children’s Art and as Finance and Operations Administrator at the Community Network for Youth Development. Having worked in both the program and administrative sides of the non-profit world, she brings a unique balance to her position. She holds a BA degree in Fine Arts and English. When not at WCRC, she can usually be found puttering in her garden or making homemade jams and pickles.


cassandra_falbyCassandra Falby, LMFT, Program Director, traces her participation in community organizing efforts to the early 1990s as a student activist around environmental, emotional, and physical wellness issues. In more recent years, Cassandra’s commitment to positive social change has found outlets in her work as a psychotherapist, a filmmaker, and a performance artist. As Program Director, Cassandra provides clinical consultation to program staff as well as supervision and program assessment.  Cassandra’s clinical interests include attachment and its impact on interpersonal relationships, access of underserved populations to psychotherapeutic support, and the impact of disability on family systems.


Isabel Hernandez joined WCRC staff as Patient Navigator in November 2014. She is based at Contra Costa Regional Medical Center where she provides high intensity cancer navigation services to the multicultural patients in treatment. Isabel started with WCRC as a Community Health Advocate in our Latina Services Program.


OLYMPUS DIGITAL CAMERAPaula M. (Penni) Hudis, PhD, Interim Executive Director, also serves as Treasurer of WCRC’s Board of Directors. She is volunteering as Interim ED to ensure WCRC’s successful leadership transition and relocation in early 2017 to our newly purchased Berkeley home. Penni brings to this role more than a decade of director-level experience with a highly successful, equity-focused Berkeley education non-profit, and three decades successfully writing grants and managing complex, externally-funded projects. She previously served on the Boards of Planned Parenthood of Southern Indiana and the San Francisco Senior Center, volunteers as a career counselor with the San Francisco Chamber of Commerce’s Job Forum, and avidly swims at the Downtown Berkeley YMCA.


Dolores Moorehead

Dolores Moorehead, Multicultural Client Services Manager, has 26 years of progressive experience in cancer services. Prior to joining WCRC in 2002, she worked at the American Cancer Society for more than thirteen years. In October 2005, she was awarded the Spirit of Activism Award by Breast Cancer Action (BCA), and in May 2008, she received the prestigious Lane Adams Quality of Life Award from the American Cancer Society. Dolores also chaired the Each One, Reach One Conference Planning committee in 2006.


Veronica Peinado, Multicultural Navigator, was with American Cancer Society for 7 years where she assisted residents of Alameda County in locating resources, support and coordinated transportation to life-saving treatment. She is passionate about improving the health and well-being of under-served communities through education, research, leadership, and advocacy. She believes very strongly that everyone should have a voice regardless of language and other barriers. In her spare time, you can either catch her behind a book or outdoors enjoying the Bay weather.


Margo Rivera-Weiss, Manager of Community Wellness Programs, has worked at WCRC since 1992, and holds degrees in Library Technology and Ethnic Studies. They manage the Wellness Workshops, the JanRae Community Art Gallery, WCRC’s website, social media and the e-newsletter. They also teach a monthly sketching class and occasional rubbercut printing classes. Margo thrives on passion and creativity, and strives to bring those to work every day.


Christine Sinnott, Development Manager, has worked in non-profit fundraising since 1993 and with WCRC since 1998. She coordinates the Swim A Mile for Women with Cancer, WCRC’s largest annual fundraiser; coordinates the grant funder calendar; and manages WCRC’s integrated client, donor, and volunteer database.


Ali Vogt, Clinical Manager of WCRC’s psychotherapy programs, is a Marriage and Family Therapist.  She manages the Free Therapy Program and support groups, and collaborates in managing the continuing education program for therapists and social workers. Ali also works at The Well Clinic, a psychotherapy clinic in San Francisco, where she works with adults and adolescents. She trained at the Women’s Therapy Center and Albany High School, and has a strong interest in relational psychotherapy.  In a former life Ali was the coordinator of the Swim A Mile for Women with Cancer from 2000 to 2011.